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Mercury Milan Hybrid |
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Aptera
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Mercury Milan HybridBy
2008, Milan is scheduled to become Mercury's second full-hybrid vehicle,
joining the 2006 Mariner Hybrid, which is set to go on sale this fall. It
will also be the fifth full-hybrid offered by Ford Motor Company after the
Ford Escape Hybrid, Mariner Hybrid, Mazda Tribute Hybrid and the Ford
Fusion Hybrid.
Entering one of the industry's most hotly contested segments, the Milan,
with its premium styling and optional V-6 powertrain, is designed to be
the "youngest" Mercury vehicle, targeting so-called "Gen-X" customers
between 26 and 35 years of age. "Milan's upscale, sophisticated styling will set its owners apart, while
its unique interior environment and unexpected value will reward their
smart choice," said Al Giombetti, Lincoln Mercury president. "Milan gives
customers everything they want in a midsize sedan, without giving up
style." Milan will represent our first entry level sedan in the mid-size segment
in the last 10 years," said Laura Soave Stoppa, Milan marketing manager.
"We've been lacking that entry-level vehicle to get younger buyers into
the Mercury showroom. Our hope is to be in the 50,000-unit range (cycle
year average) with this vehicle, which would be huge for Mercury. Milan's
six-speed transmission will also be very unique to this segment, providing
a performance boost that should appeal to many customers." The Ford Fusion and Mercury Milan hybrids are based on a common midsize
sedan architecture (CD3). Ford had already indicated that there would be a
hybrid version of the Fusion following the Mariner hybrid. |
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Mercury Milan Hybrid |
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Hybrid Vehicles
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